TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the service disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
This change is being tested over the coming weeks before a full-scale rollout. This development aligns with a rise in AI-generated material, spurred by recent content generation software.
The Broader AI Trend
Studies have shown that almost 10% of the quickest rising video streams on a competing service only show clips produced artificially. A large amount of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.
Our research shows that many people appreciate content created using AI tools, ranging from computer-generated images to informative clips, and we intend to give people the option to adjust the amount of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok shared that there are presently over a billion videos on its service tagged as AI-generated. Overall, more than 100 m videos are added to the service every day, making clips made by AI a limited percentage of its overall inventory.
User Control Features
Members will be capable of limit or boost the amount of AI-generated videos they view by accessing the content preference option in the app and choosing AI-made media. Other topics that are already be controlled under the setting encompass politics, fashion, aesthetics, and dance.
Content Labeling and Policies
Its rules require content makers to identify “realistic” artificially created content, and it prohibits malicious fake videos of celebrities or crisis events. Any authentic-looking artificial content that is without a tag can be taken down under its community policies.
Furthermore, the service will now add an AI-generated tag to content produced via its built-in AI features, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from seeking to evade the disclosure requirement.
AI Literacy Programs
TikTok is additionally introducing a $2m awareness program for experts and institutions to create learning resources about using AI responsibly. This program will benefit educational bodies focused on training programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, amid controversy over intentions to lay off hundreds of content moderators in the UK. The company is expected to reduce a significant number of roles in its trust and safety team in London, with trade unions and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive stated that human moderation would continue to be important, but AI can safeguard staff by eliminating the most harmful content before it is viewed by staff. The platform reported a notable drop in shocking and graphic content reviewed by content reviewers over the last 12 months due to reliance on its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we also think it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is proving valuable operate efficiently.”
